May I have my daily ration of Soylent Green, please?
In the movie, the world is overpopulated and totally polluted. The natural resources have been exhausted and the nourishment of the population is provided by Soylent Industries, a company that makes a food consisting of plankton from the oceans. So as not to spoil anything if you haven’t seen this movie, let me just say there is a revelation that Soylent Green is comprised of something other than just plankton. Ewww … “Grody to the max” as companion says folks used to say at the time the movie was released.
“Soylent Industries” makes me think of the mass-produced mass-marketed brands of beer – and those manufacturing concerns (large corporate breweries) which produce them. I also think of shareholders, “manufacturing efficiencies”, “manufacturing trade-offs”, etc.
Contained within a letter to shareholders of one of these corporate breweries, published online, is the following paragraph:
“As we look toward 2012, we believe the global economy will be little changed from the challenging conditions of the past year. In this environment, we will continue to focus on what we can control, striving to grow our revenues ahead of the product of industry growth and inflation, to drive higher profitability and cash generation, while strengthening the financial foundation of the business through further reductions in leverage.”
Hmmm … nothing about making better beer. Nothing about better quality ingredients. Nothing about the consumer. The consumer is really lost in this, don’t you think?
Well, except for the notion that consumers will drink ANYTHING as long as it has one of the corporation’s brands slapped on the can, bottle or tap handle.
But further research will reveal the following:
So, the next time your non-craft-beer-drinking-friends grab one of the mass-produced brands listed in the article, ask them how that genetically modified fluid really tastes. Before they can answer, quickly say, “I bet just like Soylent Green” – and then tell them to rent the movie.