Intersections: A day of Spirit, Justice, Music, and Art. A Wild Goose Event

Coming out for gay, lesbian, bisexual, and transgender people is about deciding to courageously live lives of authenticity. As the cultural and spiritual landscape all around us continues to shift, a growing group of diverse people have emerged who are: • Hungering and thirsting for an authentic spirituality. • Being pulled into deeper Read more

Party of the Decades to benefit the Junior League of Jacksonville

Travel through time at the Anheuser-Busch Brewery on Friday, April 28 for the Party of the Decades to benefit the Junior League of Jacksonville. The event is a progressive party that starts in the Roaring ‘20s, moves into the Groovy ‘60s and finishes in the Rockin’ ‘80s. Dress the Read more

4th Annual Coastal Art & Craft Beer Festival in New Smyrna Beach

Head out this Saturday, April 29 at the 4th Annual Coastal Art & Craft Beer Festival in New Smyrna Beach (New Smyrna Marina -200 Boatyard St, New Smyrna Beach, FL 32169) The festival will feature 100+ craft beers, a free local art show, live music and more! The movie Read more

Bold City Downtown opening this Friday! (April 21)

The Bold New City of the South just got even BOLDER! Bold City Brewery opens their new second location in downtown Jacksonville TO THE PUBLIC THIS FRIDAY! (April 21) starting at 11 am to 11 pm! This exciting addition to Bold City is located at 109 E. Bay Street. Regular hours will Read more

Tree Fest at Swamp Head Brewery - Sat. April 15

This Saturday (April 15) 12 pm -11 pm at Swamp Head Brewery (Gainesville, FL) when you drink you'll be planting 5 trees ... no, really! Tree Fest 2017 is a FREE family friendly event put on by Solar Impact and Swamp Head Brewery with games, live music with Jordan Read more

$3 Craft Drafts

We're all looking for a little happy during the week! $3 local drafts during Happy Hour (Mon - Fri, 4 - 7pm) at Hoptinger - Five Points and their Jax Beach location. If you're in 5 Points - Jax Hawkers 5 Points has $3 craft drafts and $3 app Read more

It's Baseball Season! Jacksonville Jumbo Shrimp, Amazing Cuisine & Craft Beer! Yes ... Craft Beer!

“Before the Rangers, there were the Spurs.” Companion had been providing a timeline of the growth of his hometown (Arlington, Texas) including the addition of General Motors, Six Flags over Texas, the Texas Rangers Major League Baseball Team and more recently, the Dallas Cowboys. His fondest childhood memories were associated with Read more

Celebrate National Beer Day - April 7

The end of Prohibition was anxiously anticipated by many in the US and President Franklin Roosevelt signed into law a bill which allowed people to brew and sell beer on April 7, 1933. This was regarded as one of the major first steps in getting rid of a heavy-handed Read more

Crooked Can Brewing Co. Celebrates American Craft Beer Week - May 15

Start prepping your liver for American Craft Beer Week! To all my Winter Garden and Central FL peeps, Crooked Can Brewing Company will be kicking off ACBW with an event on Monday, May 15 featuring 20+ breweries including a couple of Jacksonville's own local brews! Tickets are $35 and Read more

Hyperion Brewing Co. Grand Opening May 19

An advocate of human rights, James Freeman Clarke, once said, “I can do small things in a great way” – a very pithy statement from this 19th century theologian and outspoken liberal minister. It is obvious Alexandra "Alex" McKeown, Owner and co-founder of Hyperion Brewing Company is taking that thought Read more

Beer Dinners

Mardi Gras & Nola Brewing Tap Takeover at Silver Cow – Fri. Feb 13

Nola Tap Takeover blank 3
The Silver Cow is celebrating Mardi Gras with NOLA Brewing Tap Takeover this FRIDAY (Feb 13) starting at 5 pm! Beads, Brews & Cajun Chews!

Silver Cow …
Show us your taps! We’ll show you ours … Come celebrate Krewe du Brew with NOLA Brewing for Mardi Gras here at Silver Cow this Friday, February 13, starting at 5 pm and get a sneak peek of the soon-to-be-open, The Annex which is just next door.

On the menu will be: Crawfish Etouffee which was also featured in Intuition Ale Works Cooking with Intuition and Cajun Red Beans & Rice with Smoked Andouille Sausage along with King Cake, Beads and of course Brews from Nola Brewing.

We will feature six brews on tap including one special beer that has never been available in Florida before!

Silver Cow
1506 King Street
Jacksonville, FL 32204
(904)379.6968

http://silvercowjax.com/

Posted on by Jax Brew Bitch in Beer Dinners, Blog, Brew Flash, Cooking with Beer, Events, Happy Hour, Just Tapped, Lagniappe, Newsletter, Pint Night Comments Off

The Discernible Dissing of Craft Beer By Budweiser

Another “Super Big Football Game” in the books. I was in Gainesville at a Bold City Brewery event at World of pumpkin peach aleBeer for the entire game – companion loved it – he was able to see every play of the game.

Now a week later, I have compiled the comments I have overheard from customers during the various discourses at Silver Cow and those companion has overheard at his work into a stack of opinions I have started sorting through.

“Discourse” … hmmm … a wonderful word meaning, “written or spoken communication or debate”. Break it down. Uh-oh. Those three little letters, “d .. i .. s”. Dis.

In modern usage, “dis” has come to mean, “speak disrespectfully to or criticize” as a verb and ”disrespectful talk” as a noun. Negative. Like disjointed, disabled, disadvantage, disagreeable, disappointing, disapproved, disbanded, discarded, discomfort, disdain … I’m sure you can think of others.

Was it the last minute call for a pass instead of a run that has been the topic of discussion? To some disgruntled Seattle fans, maybe. However, it was a Budweiser commercial which has displeased craft beer lovers across the entire country. You saw it. You felt it.

Craft beer was dissed. As I mentioned in a recent article (http://www.jaxbrewbitch.com/?p=18426) and republished by Void Magazine online (http://voidlive.com/food/assault-north-floridas-breweries/), Big Beer would be coming out soon with new commercials slamming craft beer drinkers. I just didn’t know it would be this soon.

Please read this article by E.J. Shultz (http://adage.com/article/special-report-super-bowl/bud-proudly-macro-swagger-filled-super-bowl-ad/296932/) and note what Budweiser VP Brian Perkins had to say about the basis for the commercial.

Mr. Perkins stated “This is not an attack on craft beer this is not an attack on competition. The only other budweiser_fussedbeer that we reference in the spot is a fabricated, ludicrous flavor combination of pumpkin peach ale.” … Distortion.

He goes on to say, “… occasionally we do have a little bit of fun with some of the overwrought pretentiousness that exists in some small corners of the beer landscape that is around beer snobbery. That is the antithesis of what Budweiser is all about.” … Disingenuous.

I’m sure the shareholders are disheartened to know that Mr. Perkins feels free to spend millions on a commercial to poke fun at “small corners of the beer landscape”. “Small corners of the beer landscape” – trying to make it seem like there are just small pockets of “beer snobs” around the country. A backhanded way of slamming ALL of us who enjoy the variety of styles and creativity of microbreweries. The idea of pockets which Mr. Perkins floats up is accurate, though the type of pockets he dismisses as unimportant. Because he knows something.

Mr. Perkins knows that the “small pockets” of folks in the “small corners” of the beer landscape are increasingly choosing to place the money pulled out of those pockets into the hands of microbreweries instead of into the coffers of Big Beer. He has to deal with this reality on a daily basis – in order to keep his job. THAT’S why he felt justified in Budweiser spending millions of dollars to “poke fun” during the Big Game”.

Mr. Perkins also knows that once a Big Beer drinker finds at least one microbrew style they like, they will never return to the world of Big Beer. They have nothing to offer a craft beer convert.

As Mr. Shultz notes in his article, “He (Mr. Perkins) said the goal of the ad, called “Brewed the Hard Way,” is to “talk in a positive, affirming way about Budweiser quality.” The ad, for instance, touts Bud’s “beechwood aged” brewing process that, as the spot notes, has been in place since 1876.”

Think back to when you used to buy Big Beer. Did you choose Budweiser because you knew it was made with a “beechwood aged brewing process”? Not likely. Your disaffection for Big Beer came about due to your preference for more flavorful brews.

Big Beer has an opportunity here. Investing in or purchasing outright successful microbreweries and then LEAVING THEM ALONE. Big Beer, EMBRACE the new beer culture and support it by putting money where more and more mouths are being watered. Beats wasting resources on developing and presenting discordant commercials.

The outcry brought forth by this dismissive commercial has been significant, funny and heartwarming to microbrewery owners and staffs all over. Social media has exploded with reactions to it – and counter-disparaging photos of toilets reportedly holding Big Beer type fluid flood the internet.

So, as craft beer lovers, let’s do something positive. As I point out in my other article noted above, invite a Big Beer drinker out for an evening. Respect your friend’s palate – and look for a “beginner” craft beer. Consider springing for it. We need to gain more loyal craft beer enthusiasts – and it’s time to focus on that.

When we do, we bring about some positive “dis” meanings.

Discover, Disciples, Distinguished.

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The Assault on Florida’s Microbreweries

Herbert Hoover – no, not the inventor of a vacuum cleaner – but the 31st President of the United States – once HerbertHooversaid,

“Competition is not only the basis of protection to the consumer, but is the incentive to progress.”

Amen … Well said, President Hoover.

Maybe a more familiar celebrity to you, Walt Disney, was once quoted,

“I have been up against tough competition all my life. I wouldn’t know how to get along without it.”

Competition is a good thing. Of course, it is. Even the Federal Government only allows a limit to open Walt_Disneycompetition under special circumstances and programs. Who would ever want to limit competition? Think about it, the best … sorry … hold on, there’s someone at the door.

*Knock-Knock*

Q: Who’s there?
A: “The Florida Independent Spirits Association, the Florida Retail Federation and the beer wholesalers’ lobbying organization.”

Q: The Florida Independent Spirits Association, the Florida Retail Federation and the beer wholesalers’ lobbying organization WHO?
A: “Quit asking questions! Big Beer called and said, “We’re losing market share!”

Q: Go away. We don’t want any.
A: “Hey, shut up! We’re more important than you. We represent Big Beer and our friends include some big retail companies. You don’t understand – we’re only concerned about you, the consumer.”

Q: Is that so? … In what way?
A: “Well, you know – that whole thing about allowing microbreweries to sell their products to customers who want them inside their establishments. It’s hazy – it needs clarification. Without clarification, the consumer might buy something he or she likes while cutting out the distributor. It makes for a more affordable product and helps the microbrewery stay in business. We can’t have that.”

Q: Why not? Sounds pretty good to me. Plus, our local distributors’ reps don’t have a problem with the way it is now.
A: “Are you stupid? The microbreweries are able to create delicious beer using whatever ingredients they want and can afford. Big Beer can’t do that – they’re stuck using an industrial process to produce a beer which used to be the only product around – they’re on TV a lot, by the way. Look for some great new commercials in the near future! But, back to the issue at hand …

Big Beer has really been trying – they have spent a lot of money creating beer names and labels which sound like a microbrew. Labels – THAT should be enough to maintain their market share – all our in-house experts tell us so – they’re on TV a lot, by the way. Look for some great new labels coming out in the near future! … But, back to the issue at hand … why are you not opening the door?”

Q: Do you think your decreasing market share might be due to the quality of the product underneath those labels? … Why not make changes in your system to provide better products?
A: “BLASPHEMY! … how DARE you? … what do YOU know? … you’re not a shareholder! … Big Beer is too big to fail! … they can’t change their system – it would be too difficult and their leadership is not concerned enough to do so. We can’t ask their top management to start a new initiative in developing better tasting mass-produced beer- their more sophisticated business acumen would prevent that. Plus, their workforce couldn’t do it anyway – they’re too busy batching what they do now to fund top management’s salaries and benefit packages. Hey, if you won’t open the door, why don’t you meet us for Happy Hour? You can get a large bucket full of bottled Big Beer and a hot dog for $2.99! IT’S BIG BEER TIME! …Drink responsibly … did we tell you about the commercials coming up?”

Q: Yes, you did – and no thank you about the Happy Hour. I have two quart-growlers of one style of beer and a gallon growler of another style from one of our awesome local microbreweries. I would have bought a half-gallon of it, but in Florida it’s against the law to sell beer in half-gallon sizes – for some stupid reason.
A: “Don’t even go there, friend – we’re willing to allow half-gallon growlers given approval of our clarification of the present law. Remember it’s best for you if we get clarification. Don’t worry about the reasons – we’re smarter than you.”

Q: Well, thanks any way for stopping by – no clarification needed from the consumer end, though – just leave it alone.
A: “Okay – but remember Big Beer has great labels and names – and hot lookin’ ladies in their commercials, too! Have a cold Big Beer and you’ll get the ladies! Drink responsibly.”

Okay, sorry about that – I’m back now.

According to a recent article in www.jacksonville.com:

“Florida liquor stores and beer distributors are challenging the way the state issues licenses allowing craft breweries to sell their products in tasting rooms, a move that brewers say could put dozens of breweries out of business or, at the very least, halt rapid growth in the industry.

The Florida Retail Federation is suing the Department of Business and Professional Regulation, and the associations that represent Anheuser-Busch and MillerCoors distributors have asked to intervene in support of the suit. Separately, the Florida Independent Spirits Association filed a challenge with the agency. The association includes ABC Fine Wine & Spirits chain, which is the state’s largest liquor store chain.

The groups said they aren’t trying to shut down the brewery tasting rooms, but rather to clarify the law that allows the brewers to serve draft beer to drink on site and cans and bottles to take home.”

“Clarify the law”??? … Honestly??? …

First, let’s take a look at who is behind the lawsuit.

According to their website:

Florida Independent Spirits Association, Inc. is a Not For Profit corporation in the State of Florida. FISA was created by a dedicated group of independent alcohol retailers in December of 2013 to combat legislation proposed by Florida grocery chains to put liquor on the shelves of grocery stores.”

Visit their web page and read all the way to the bottom:
http://www.floridaindependentspiritsassociation.com/index.php/about-fisa

Another page on their website gives an indication of what they’re after:
“We were successful in defeating Wal-Mart & Target’s proposed legislation last session that would have placed spirits (hard liquor) directly on grocery shelves. FISA’s lobbyist, Scott Dick and his team, were successful in keeping the current restrictions in place!”
http://www.floridaindependentspiritsassociation.com/index.php/legislative

It’s easy to get on the bandwagon of Walmart-haters. Allegations of Walmart hurting locally owned businesses and killing jobs are thrown about like empty cans of Coors Light. I wonder what the local folks who work at these Walmarts feel about being vilified.

What FISA is really saying is “Limit our competition’s ability to provide what the customer wants in a manner more convenient for them. Screw the customer – make them buy from us.”

Although the Florida Retail Federation supports craft brewers in being willing to sell growlers to go if the product is brewed on the premises (including the “evil” half-gallon size), they oppose brewers selling other malt beverage products not brewed on the premises.

There’s that “make them buy from us” showing up, again …

According to their website:

The Florida Beer Wholesalers Association (FBWA) is a not-for-profit trade association of over two-dozen independent licensed beer distributors throughout Florida. For over 25 years, we have been providing hundreds of fresh, quality beers to licensed retailers in our state, from Pensacola to Key West.

The FBWA is dedicated to educating policy makers, licensees and the general public about the societal value in regulating the manufacturing, the independent distribution of, and the retail sale of alcoholic beverages.”

Read that as – “You need education, you rube-like consumer. You’re just ignorant of our industry.”

On their website, there is an article written by Mitch Rubin, FBWA’s Executive Director. In part, Mr. Rubin states, “It is not our intention to shut down tasting rooms. In fact, we support every brewery’s right to have a tasting room and to sell growlers of beer brewed on the premises.”

Okay. I, for one, actually believe him. But I think he would be able to get to the “common ground” he seeks quicker if he just simply said, “The breweries’ distributors deserve their cut. Cough it up.”

Keep in mind, the alcohol industry’s political strength comes from the beer distributors, not the Big Beer corporations themselves. The main group representing these beer distributors is the National Beer Wholesalers Association.

Here is an article by its President:

http://www.nbwa.org/news/insider-columns/maintaining-a-system-that-works-the-power-of-grassroots

The system mentioned is the Three-Tier System. For more basic info about the Three-Tier System, read a quick Wiki, http://en.wikipedia.org/wiki/Three-tier_%28alcohol_distribution%29

What Mr. Purser has said in the NBWA article assumes a system not tinkered with politically or influenced by deep pockets. In essence, Mr. Purser alleges any misgivings the public has about the Three-Tier System can be assuaged by education. In other words, they’re smarter than we are – we’re ignorant of all the value the system has brought and continues to bring to the table.

Education again.

He states in the website-published article, “Thanks to an independent, three-tier distribution system that is unique to the United States, American consumers have access to the most choice and variety of any country in the world – with retailers selling thousands of labels of beer from more than 3,000 breweries. This system allows brewers and importers open access to an independent distributor tier, making our system efficient and balanced.”

Efficient and balanced? More like, “Where’s OUR cut?” … How would continuing to allow microbreweries to sell their creations in their own taproom without selling it first to a distributor undermine the fabric of our country? Answer – it won’t.

It is not surprising that over time, there have been ways found to take advantage of the Three-Tier system for alcohol distribution – by guess who? … those with deep pockets. Here is a great article which highlights both pros and cons of the Three-Tier System.

http://drinks.seriouseats.com/2014/01/craft-beer-three-tier-system-pros-cons-distributor-retailer-debate.html

It has been said, “In identifying manure, ‘nose’ is better than ‘ear’ …”. Sniff it out – follow the money.

Big Beer has been losing market share slowly over the past few years – and the corporate business gurus at these organizations still don’t get it.

Read this article – http://adage.com/article/news/a-b-inbev-millercoors-losing-share-fix/244178/

The telling paragraph to me is:

“It all boils down to positioning,” said MillerCoors Chief Marketing Officer Andy England. As other beers get heavier, Coors Light — which is marketed as “the world’s most refreshing beer” — is the perfect choice “on a hot day or following a hoppy, malty brew when you want something that is a little lighter to wash that down,” Mr. England said.”

Corporate speak. I’m sure he got a bonus for saying that.

The problem is – is that it DOES boil down to positioning – but the positioning is something that in this case needs to be determined resolutely by the consumer on a DAILY basis – not by the jaded marketing staff and consultants of Big Beer implementing a 5-Year Plan. In a somewhat stagnant market, their “positioning” efforts can be effective and a valid course of action. But in an emerging, slowly maturing but rapidly changing market like craft beer? I think their “positioning” will be the product’s high water mark attained collectively by the beer drinkers – a mark driven SOLELY by taste perception EVERY visit – EVERY day. Respectfully, Coors Light is NOT the perfect choice on a hot day or following a hoppy, malty brew. And I think you know that, Andy.

Look, I don’t have a problem with Coors, Bud, Miller, etc. – and you beer geeks out there had better be careful denigrating the mass-produced beverages too much … why? … because it will be just simple human nature for those who religiously drink Bud and such (around 75% of the beer-drinking market, mind you) to take offense at what you’re saying – they’ll take it personal. When they do, what chance do we have of luring them into the craft beer world? Answer: Zilch. (oh my, that would make a great new Big Beer name – Zilch Lite, but I digress)

Staying at odds with Big Beer drinkers cannot help the craft beer industry – especially right here in Jacksonville. By being satisfied with the current number of craft beer lovers in our community is sort of like a small island having one casino and no tourists coming in to gamble. The locals all visit and the same dollars are circulated in and out of the casino – in to gamble, out in salaries and support agreements. Little to no growth … nothing to get really excited about. Do we want that in the Greater Jacksonville Craft Beer Community? Hell, no. May it never be!

Mark my words, Big Beer will be coming on strong in the near future with commercials making craft beer drinkers out to be smug, stuck up snobbish villains putting down real hardworking Americans who drink the mass-produced varieties. Invite a Big Beer drinker out for an evening. Respect your friend’s palate – and look for a “beginner” craft beer. Consider springing for it. We need to gain more loyal craft beer enthusiasts – and it’s time to focus on that.

So what can we do about this lawsuit thing?

The Florida Brewers Guild has set up a crowdfunded legal defense fund. It is estimated that $100,000 will be needed to fight this in the legal realm. The opposition is funded with those with “deep pockets”, so this is a reasonable approximation of the necessary amount.

Here is a link to the site:

https://www.indiegogo.com/projects/save-florida-s-craft-breweries

Any contribution will help as the Florida Brewers Guild is literally fighting for the life of the Florida craft brewing industry.

Also,

Contact the opposition:
Florida Retail Federation (850) 222-4082
Beer Industry of Florida (850) 222-8960
Florida Beer Wholesalers Association (850) 224-2337
Florida Independent Spirits Association (850) 421-9100

Ask them why they believe breweries should be required to first sell the beer they serve in their own taprooms to their distributor before offering to their customers.

Remember … sniff out the manure – and follow the money. At the end of the day, it is still about Big Beer trying to limit competition.

Another celebrity of sorts, Fidel Castro once stated:Fidel-Castro

“I find capitalism repugnant. It is filthy, it is gross, it is alienating… because it causes war, hypocrisy and competition.”

Fidel Castro. Limits competition. Hates the American spirit. His leadership has worked so well for the Cuban people, hasn’t it? Good role model for competition-haters everywhere.

Hey! Now THERE’S an idea for the folks who the Florida Independent Spirits Association, the Florida Retail Federation and the beer wholesalers’ lobbying organization represent! … a new mass-produced beer … a brand new label!

I can see it now during a future commercial break:

The Dictator – an Imperial Reddish Pale Lite India Lager Pils – a new girl-getter – the Official Beer of Communism! Available only at friends of The Dictator. Drink responsibly.

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The Hypnotic Hop – May 14, 2014

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft download (2)beer community and make plans for this weekend.

This week’s winner will receive two tickets to this years Barley Bus.

Celebrate American Craft Beer Week!

The Hypnotic Hop – May 14, 2014
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Barley Bus Ticket Giveaway and American Craft Beer Week News

Are you a subscriber to the Hypnotic Hop? … if so, you know it has been quite a while since the last edition. However, the Hypnotic Hop is going out Wednesday with details on how you can win tickets to ride the Barley Bus on Friday/Saturday, May 16!

If you are NOT a subscriber, simply sign up and enter your email address in the white box to the upper right of this site – it’s absolutely free! The Hypnotic Hop contains the latest in craft beer news, local and regional events and specials only available to Hypnotic Hop subscribers. Sign up now!
Hypnotic Hop

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The Hypnotic Hop – November 13, 2013

Big announcement in this week’s issue of the Hypnotic Hop, which is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend and see what I have planned to open on King St

Located in Riverside

Located in Riverside

This week’s winner will receive a pint of beer from Pele’s Wood Fire.

The Hypnotic Hop – November 13, 2013
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The Hypnotic Hop – November 6, 2013

Wow … I had no idea I was so fluent in Latin! You can tell it was late when I finished this issue. Happy Weekend!

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a pint of beer from European Street Cafe (Park St).

The Hypnotic Hop – November 6, 2013
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The Hypnotic Hop – October 30, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a pint of Swamp Head Brewery and Terrapin Beer Co. collab brew, “Bitter Rivalry” Thursday, October 31 at Aardwolf Brewery, between 5 – 7 pm.

Happy Halloween!

The Hypnotic Hop – October 30, 2013
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This week’s Hypnotic Hop Giveaway!

This week’s Hypnotic Hop giveaway will be a pint of Swamp Head Brewery and Terrapin Beer Co.’s collab brew, “Bitter Rivalry” tomorrow night (10/31) at Aardwolf Brewery!

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – October 23, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a $10 gift card to Island Girl Cigar Bar.

The Hypnotic Hop – October 23, 2013
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This week’s Hypnotic Hop Giveaway!

This week’s Hypnotic Hop giveaway will be a $10 gift card to Island Girl Cigar Bar.island-girl

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – October 16, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a $25 gift card to Your Pie Southside (Express your Inner Pizza!) (4828 Deer Lake Dr W. – 904.337.0155). Check out my recent experience here.

The Hypnotic Hop – October 16, 2013
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This week’s Hypnotic Hop Giveaway!

This week’s Hypnotic Hop giveaway will be a $25 gift certificate to Your Pie Southside (4828 Deer Lake Drive W, C-1 Jacksonville, Florida 32246 – 904-337-0155)

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

Look for my recent dining experience soon. Head over to Your Pie Southside’s facebook and tell them JBB sent ya! https://www.facebook.com/YourPieSouthside?fref=ts
Better yet, head over there ASAP! 8 craft beers on tap including Intuition Ale Work’s Jon Boat, Terrapin’s Hopsecutioner, Lagunita’s IPA. A killer 2 for 1 Happy Hour weekdays 3 – 7 pm and all day on Sundays. The food is super fresh and phenomenal! Four words … Chocolate Hazelnut Pumpkin Gelato … *faint

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The Hypnotic Hop – October 9, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive two tickets to this year’s Jaxtoberfest.

The Hypnotic Hop – October 9, 2013
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This week’s Hypnotic Hop Giveaway!

This week’s Hypnotic Hop giveaway will be the 2 pairs of tickets to Jaxtoberfest I’m picking 2 winners (1 pair each).

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – September 25, 2013

This week’s issue of the Hypnotic Hop, though brief and late due to server issues is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive two tickets to this year’s Jaxtoberfest.

The Hypnotic Hop – September 25, 2013
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The Hypnotic Hop – September 25, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive two tickets to this year’s Jaxtoberfest.

The Hypnotic Hop – September 25, 2013
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The Hypnotic Hop – September 18, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive two tickets to this year’s Jaxtoberfest.

The Hypnotic Hop – September 18, 2013
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This week’s Hypnotic Hop giveaway!

This week’s Hypnotic Hop giveaway will be a pair of tickets to Jaxtoberfest.

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – September 11, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a bomber of beer from Beer:30.

The Hypnotic Hop – September 11, 2013
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This week’s Hypnotic Hop giveaway!

This week’s Hypnotic Hop giveaway will be a bomber of beer from Beer:30.

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – September 4, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a six-pack of Bold City Brewery’s newly canned Mad Manatee IPA!

The Hypnotic Hop – September 4, 2013
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This week’s Hypnotic Hop giveaway!

This week’s Hypnotic Hop giveaway will be a 6-pack of Bold City Brewery’s newly canned Mad Manatee IPA.

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – August 28, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a six-pack of Bold City Brewery’s newly canned Killer Whale Cream Ale!

The Hypnotic Hop – August 28, 2013
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This week’s Hypnotic Hop giveaway!

This week’s Hypnotic Hop giveaway will be a 6-pack of Bold City Brewery’s newly canned Killer Whale Cream Ale.

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – August 21, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a bottle of Goose Island’s Pepe Nero!

The Hypnotic Hop – August 21, 2013
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This week’s Hypnotic Hop giveaway!

This week’s Hypnotic Hop giveaway will be one bottle from Goose Island’s Vintage Series.

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the upper right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

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The Hypnotic Hop – August 14, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week there will be 5 winners. 4 winners will receive tickets to Folio Weekly’s Beer & Music Fest and 1 person will receive a craft beer from Grape and Grain Exchange located in San Marco.

When you receive your copy of this week’s Hypnotic Hop, reply with your name and name which prize you would like to be entered for. 2 tickets to Folio’s Beer Fest or a craft beer from Grape and Grain Exchange. Thank you for reading!

The Hypnotic Hop – August 14, 2013
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This week’s Hypnotic Hop giveaway! More than one winner!

This week you can choose either a craft beer from Grape and Grain Exchange or a pair of tickets to Folio Weekly’s Beer & Music Festival happening on Friday, August 16!

Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the top right of my site. The Hypnotic Hop will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway for your chance to win and you’ll be entered. Good Luck and thanks for reading!

Purchase your tickets and VIP passes for Folio Weekly’s 20th Annual Beer & Music Fest at:
http://www.folioweekly.com/Folio-Weeklys-20th-Annual-Beer-Music-Festival,5803

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Ticket Giveaway to Folio Weekly’s Beer & Music Festival

I have several pairs of tickets to giveaway to this year’s Folio Weekly Beer & Music Festival which is happening this Friday, August 16! Sign-up for my newsletter, The Hypnotic Hop by entering your email address in the box to the right. This week’s issue will be going out late Wednesday.

Once you receive the newsletter, just respond with your name and the name of this weeks giveaway and you’ll be entered.

Purchase your tickets and VIP passes for Folio Weekly’s 20th Annual Beer & Music Fest at:
http://www.folioweekly.com/Folio-Weeklys-20th-Annual-Beer-Music-Festival,5803

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The Hypnotic Hop – August 7, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a pack of Narragansett Tall Boys in honor of Shark Week. Thank you for reading!

The Hypnotic Hop – August 7, 2013
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This week’s Hypnotic Hop giveaway!

In honor of Shark Week, I’m giving away a pack of Narragansett Tall Boys, which of course was made famous from the movie Jaws! Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the top right of my site.

Just respond to the newsletter with your name and the name of this weeks giveaway for your chance to win.

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The Hypnotic Hop – July 31, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a goodie bag of New Belgium Brewery’s beer and swag. Thank you for reading!

The Hypnotic Hop – July 31, 2013
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New Belgium Giveaway for this week’s Hypnotic Hop

This week I’m giving away another goody bag with New Belgium’s beer and swag! Sign-up for my weekly newsletter, the Hypnotic Hop by entering your email address near the top right of my site. The Hypnotic Hop will be going out late Wednesday.

Just respond to the newsletter with your name and the name of this weeks giveaway for your chance to win.

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The Hypnotic Hop – July 24, 2013

This week’s issue of the Hypnotic Hop is now ready to view here. See what’s happening in the greater Jacksonville craft beer community and make plans for this weekend.

This week’s winner will receive a goodie bag of New Belgium Brewery’s beer and swag. Thank you for reading!

The Hypnotic Hop – July 24, 2013
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